PRICED TO WIN
The Sales Leader's Framework for Closing Deals Without Caving on Price.
Stop losing margin to unnecessary discounts with a structured pricing defense framework
In Priced to Win: The Sales Leader's Framework for Closing Deals Without Caving on Price, Victor Antonio, a globally recognized sales authority and former President of Global Sales and Marketing, reveals why discounting is a behavioral reflex rather than a pricing strategy. Drawing on behavioral science and negotiation psychology, Antonio provides a structured approach for responding to price pressure with confidence instead of concessions.
DiscountingĀ is a Behavioral Reflex NotĀ a Pricing Strategy
The Sales Leader's Framework for Closing Deals Without Caving on Price
Readers will discover:
- Gain, Retain, Grow, Re-engage
- Why most price pressure stems from psychological discomfort and misaligned incentives rather than genuine market forces
- How to diagnose buyer uncertainty and respond with the appropriate countermeasure for each specific relationship stage
- Real-world scripts and structured decision frameworks designed for immediate deployment during high-stakes live sales conversations
- A leadership blueprint for embedding margin protection into sales team culture, training, and compensation structures
- Strategies for defending price in environments increasingly shaped by digital procurement tools and AI-driven buyer researchĀ
Written for both B2B and B2C sales professionals, small and midsize business owners, revenue leaders, CROs, sales managers, and CEOs concerned about margin erosion.
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PRICED TO WIN DELIVERS
A ready-to-deploy operating system for protecting profitability without sacrificing deal volume or buyer relationships.
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20
COPIES
Study Guide and workbook for you and your entire team.Ā
PRE ORDER
50
COPIES
- Study Guide and workbook for you and your entire team.Ā
- 1 Entry to raffle for a FREE 30 minute virtual coaching session with Victor Antonio ($2,500 value).Ā
PRE ORDER
150
COPIES
- Study Guide and workbook for you and your entire team.Ā
- 2 entries to raffle for a 30-minute virtual coaching session with Victor Antonio ($2,500 value).
- Ā 1:1 Coaching Session with Victor Antonio (30 min) ($3,000 value)
Email proof of purchase to Camille@sellingergroup.com.
Serious about closing more deals? Pre-order the book and start before the competition does.
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