At Mastering the Virtual Product Demo, you will learn...

• How to communicate and explain more effectively with your prospects. 
• Learn the basic structure or framework of a successful demo.
• Discover ways of ‘prepping’ your prospect before you start the demo for higher receptivity.
• How do you frame the value of the product?
• How and when should you use Return On Investment (ROI) calculators?
• What role does Total Cost of Ownership (TCO) play in making a buying decision? 
• Leverage the ‘Value Trinity’ when positioning your product features and benefits.
• How should you address TCO in your product demonstration?
• Understand and develop 3 different types of case studies for your demo.
• What is the switchover cost? How should you handle that objection in a product demo?
• How do you gain early commitment in a demo to ensure a better outcome?
• How to handle objections and/or concerns throughout the demo.
• When should you introduce the price during the demo?
• Learn how you can reduce the customer’s fear or anxiety of using or switching to your product.
• Learn engagement tactics to keep your audience’s interest on the demo.
• How to initiate and encourage collaboration during a demo to improve your success rate.
• Understand the types of decision-makers on a virtual call and how to engage each one.
• Identify personality types using the S.A.A.D. model.
• Which type of case studies should you use and when should they be used in the product demo?